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Fabric Fascination
Wednesday, January 11, 2012
One of the top things people want to know from us is how to make people find their website. We can't stress enough that it's not enough to just have an adorable website. You must also make sure you have keywords, meta titles, and back links. The other important thing to do is to make sure NONE of your links are "broken" - meaning that when you click them, you don't end up where you think you will. All links should work. This is a great website to spend some time on when you get a chance and looking at how you can make your SEO better on your own site. SEO is an ongoing thing and shouldn't be a "once and done" mentality. Keep working on your site, it will pay you back in the long run.


Thursday, January 5, 2012

Search Engine Spider Imitator

Search engines send spiders to crawl your website. They do this in just a split second....in the time it takes from you to press search to the time it takes your results to show up on the screen. They are looking to find the most relevant websites for the search that was submitted. This is why you must include keywords and other information so they have that information to find. This is a cool link where you can see what the spiders see on your website while they are working! Let us know if we can help you with your SEO.
Tuesday, January 3, 2012

How to Make the Most of your Etsy Shop in 2012

Have you wondered what you need to do to make your Etsy shop shine? Have you wondered how to become an Etsy Powerseller? Everyone wants success. We all want to know what the tricks are that make those sellers really become successful. You can have the same exact product as another shop, but by appearances alone be more or less successful selling the same exact things.

These are three very important suggestions we have to make your Etsy Shop shine and bring in more sales:

1. Make sure your photos are professional. Whether you choose to put them all on a white background (using photoshop or some other photo editing software to remove the backgrounds), or whether you choose models, make sure your photos are all uniform. We are working on this concept ourselves with our 2012 makeover!

2. Spend the extra $10 to purchase a domain name for your Etsy AND Facebook page. We recommend when you purchase a domain name, that you try to purchase at least a couple that are similar. I.E. www.sissyfrissys.com, www.sissyfrissys.net, www.sissyfrissys.co . You don't want someone to buy the alternate domain of your business and start selling the exact same thing you are and have people "happen" upon their store. You lose business that way. It's great to get these extra domains ad redirect them to your Etsy Shop, Facebook, Blog, etc. Any "real estate" you have on the web, should be connected to a domain name so you can easily direct people to your different sites.

3. Use the Circle Feature on Etsy to your advantage. This is by far our favorite new feature of Etsy. They now tell you who favorites your shop and your items. We consider these to be "leads". They are basically telling you who visits your shop and what they like. Take the extra time to send them a "convo" and let them know you appreciate them taking time out of their busy day to visit your shop. Also, extend them custom options and let them know you are available to assist them. You will see that this sets you apart from the rest and that you will be able to convert some of those leads to sales!


For more suggestions, this article is nicely put together and will help you make the most of 2012! Enjoy....and be creative!